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	<title>Brainstorm</title>
	<link>http://www.thebrainstorm.co.uk</link>
	<description>Re-inventing organisations through digital engagement</description>
	<lastBuildDate>Thu, 05 Aug 2010 15:23:21 +0000</lastBuildDate>
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		<title>Google - the next wave? The answer&#8230;</title>
		<description> 

Crumbs, I wasn’t expecting this. I mentioned in my last post about my misgivings regarding the practical design and usability issues around Google Wave beta. But the last thing I was expecting – at least so soon after birth – was ‘calling it a day’. This points to the ...</description>
		<link>http://www.thebrainstorm.co.uk/?p=922</link>
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		<title>Google - the next wave?</title>
		<description>
For months and months colleagues in the new media industry have been banging on about the latest BIG NEW THING just round the corner waiting to pounce and take over our collective consciousness (Twitter was the last one remember). This time it is Google Wave. This was previewed last year ...</description>
		<link>http://www.thebrainstorm.co.uk/?p=849</link>
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		<title>The battle of Apple&#8217;s and Orange&#8217;s</title>
		<description>Today Orange announced that it had broken O2's exclusive deal to sell the iPhone in the UK. While O2 have known this was coming for a long time, and have built a very solid association with the Apple brand over the 2 years of its preferential contract, this could not ...</description>
		<link>http://www.thebrainstorm.co.uk/?p=813</link>
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		<title>Cultivating digital habitats</title>
		<description>

With much of the focus on Twitter recently I think it is important not to lose sight of some of the less instant but hugely valuable thinking behind 'communities of practice'. If Twitter is the 'fast running and shallow' these communities are at the other end of the spectrum - they ...</description>
		<link>http://www.thebrainstorm.co.uk/?p=768</link>
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		<title>It&#8217;s not about the plumbing!</title>
		<description>Very soon the government will be producing its full 'Digital Britain' report - its aim to help the UK be at the forefront of the global digital economy — "At a minimum this report seeks to bring both focus and stimulus to this sector".

In January it produced the interim, which ...</description>
		<link>http://www.thebrainstorm.co.uk/?p=710</link>
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