Mar
3
Sport 2.0
Filed Under Innovation, Mobile
If you ever wanted a better example of the case for pocket-able video to convey practical but complex information and insight, quickly and efficiently, look no further than the heat of the dying moments of the Cup Final on Sunday.
At full-time and with a penalty shoot-out imminent, Ben Foster the Manchester United goalkeeper instead of grouping together with the rest of the team for a morale boost - was seen walking to the back of his net and plugging in his iPod! My immediate reaction was to assume he was going to listen to some hard-core heavy metal or such like to ‘wind himself up’ for the shoot-out.
However it transpires that Ben was watching videos of how the other side took their penalties! (Presumably it was an iPod Touch or and iPhone - anyone know?). One of the backroom staff had put a video pack together for this very eventuality. Foster said. “It’s an amazing tool to have, it means you can brush up straightaway”. Manchester United won the shoot out 4-1.
UPDATE March 10th: Matt Dickinson reports in The Times today…
“The use of iPods as training tools by Manchester United does not extend only to penalty shoot-outs. The players are offered bespoke highlight clips, cut for them by in-house staff, that can be downloaded straight to MP3 players or laptops and taken home for perusal after a game.”
This innovative, albeit obvious, use of mobile media for learning raises great possibilities for parallel situations. Think - modern apprenticeships, engineering, health and safety, medical surgery etc?
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