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This neat little piece from Jive is for the launch of their new edition of Clearspace now named Jive SBS (Social Business Software) and is certainly putting the cat amongst the enterprise 2.0 pigeons! This is one of the first enterprise level systems that has a truly credible suite of usable social media tools with an engine integrating them all together. There are many other options emerging on to the market but for me Jive SBS is clearly in the lead with full marks for digital engagement tools - a very powerful offering.

A high percentage of large scale organisations across the world have their electronic communications systems entwined with either Microsoft, IBM or Oracle. Despite this, Jive software has already been adopted by 15% of Fortune 500 companies - and this before the recent update.

Due to legacy systems there will still be a strong preference - especially from IT departments - for using Microsoft’s Sharepoint 2007 (MOSS) platform. Sharepoint has some powerful and highly configurable Web 2.0 tools to add to what is still essentially software based on a document management model.

However, Jive SBS is corporate software for the Facebook generation where software is a commodity and the challenge for implementation has people, community, engagement, collaboration and personal choice centre stage - not the technology.

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